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Schema markup for a local business

Structured data states your facts in a form software can read without guessing. This is the single most useful thing on the checklist.

What it does

Your web page is written for people. Schema markup is the same facts written for machines: what kind of business you are, where, when you are open, and what things cost. Google, Bing and AI assistants all read it. It sits in a <script type="application/ld+json"> tag and customers never see it.

An example

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Bloom Dental Studio",
  "telephone": "+91 98200 00000",
  "priceRange": "₹₹",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Unit 3, Lotus Court, J.P. Road",
    "addressLocality": "Andheri West",
    "addressRegion": "Mumbai",
    "postalCode": "400058",
    "addressCountry": "IN"
  },
  "geo": { "@type": "GeoCoordinates", "latitude": 19.1197, "longitude": 72.8468 },
  "openingHoursSpecification": [
    { "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],
      "opens": "10:00", "closes": "20:00" }
  ],
  "sameAs": ["https://www.google.com/maps/…", "https://www.instagram.com/…"]
}

The parts that matter most

• @type. Be specific: Dentist, HairSalon, CafeOrCoffeeShop, Restaurant. Plain LocalBusiness works but tells the machine less.
• address and geo. Write the address exactly as it appears on your Google listing.
• openingHoursSpecification. Hours are the most asked local question. Keep them current, including holidays you close.
• priceRange and offers. If you publish prices, mark them up, so an answer can quote them.
• sameAs. Links to your Google Maps listing and Instagram, so engines tie them to one business.

Two rules

Only mark up what is visibly on the page. And never add a rating or reviews you do not have: it breaks the platforms’ rules and can get the markup ignored.

Not sure what your site already has? The free checker reads it and lists what is missing.